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Impact of SEO

Wanna have your website on top in google search page?

Wanna have 10k+ organic traffic every month?

Wanna have reach all around the world?

How to accomplish this?

Exactly SEO

It stands for Search Engine Optimization. It is a process of optimizing your web page according to search engine algorithms so that you stand in first place on google search page. This drives a lot of traffic to web pages without spending money on ads.

What are the impacts of SEO?

  1. SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience to create trust and credibility of the brand and its digital properties.

Problem is, it’s impossible to build trust and credibility in a day. Establishing a brand as an authority takes patience, effort, commitment, offering a valuable, quality product or service that allows customers to trust a brand.

  1.  Good SEO Also Means a Better User Experience

Everyone wants a good experience when they use the webpage.

Google has learned how to interpret a favorable or unfavorable user experience, which is then used to make the website page rank better.

Customers should get what they want right in front of them , if that’s not the case the performance will suffer.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

Quality SEO depicts a positive user experience, working in a brand’s favor.

  1.  SEO Impacts the Buying Cycle

When a customer does their research, they look for all brands in that particular domain. That’s one of the biggest advantages of the internet from a buyer’s perspective.

Using SEO tactics to make your brand visible in front of customers about your services, what you offer customers will be a game changer.

It will also undoubtedly impact the buying cycle in a positive way when done right.

Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answers.

  1.  SEO gives Free Advertising

When your website SEO is really good then you don’t need to pay for advertisement as your webpage already appears on top which is more impactful than advertisement

Website’s title tags and meta descriptions, have to be carefully crafted for making it work out for business.

SEO lets you dictate how your business should be featured on search results. If thousands of your prospects are viewing “lorem ipsum”, you’re letting a wonderful chance to get free advertising slip through your fingers.

  1.  SEO Leverages Social Sharing

3.8 billion people use some or the other social platform like linkedin,facebook,instagram and so on. The reach that can be acquired with social media is really huge if used properly. 

Content shared by users on social networks are directly related to SEO specific parameters like title tags and meta descriptions. This is what you see when people share posts and stories on their Wall, Google+ profile, or in a tweet or share.

  1. SEO Will Help People Find Your Website

Your website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors.

But unless people can find it, your website is good for nothing. SEO plays an invaluable role here.

SEO is not just about ranking a site in search results, getting more clicks and views, or keeping ‘bounce rates’ optimal. Modern, effective SEO should be rooted in the company’s goals and strategies, and swivels on the psychology of individuals in the target market and segment. It gets your business found, noticed, and loved.

Professional SEO is serious business. Without a SEO specialist , your business could die. Every strategy of SEO should be designed keeping in mind the business’ overall goals and targets. 

It may be looked at as a way to cut costs. But this not only “saves you money”, also increases your reach and  profit.

  1. SEO Helps Build Your Brand

When more people visit your site, get familiar with your business, and order from you, then you have more people likely to come back again and tell their friends about you. It is an effective way to get this ball rolling, by ranking your website high and attracting a flood of Web traffic without spending a single penny on ads.

It can then turn this initial impression into lasting recall through presenting the most relevant and useful information that a visitor is seeking through search engines, thereby earning ‘mind share’ and securing a lasting place in their heart.

  1. SEO Drives Offline Sales

Good SEO starts with smart purchasing decisions. Today, more sales offline are driven by research initiated on the Web. A WebVisible/Nielsen study in 2008 found that 86% of consumers use the Internet to find local businesses from which to buy offline. Yes, in the store!

It’s why most offline businesses cannot afford to ignore online marketing, and also why SEO forms the cornerstone of every offline company’s digital marketing strategy. Your website acts as a never-resting salesperson, working day and night to deliver qualified leads to your business.

These are people actively seeking out solutions that you offer to their most pressing problems and needs. SEO can bring many more of them to your virtual doorstep, for your business to enamor, service and delight.

  1.   SEO Beats Paid Traffic

More than 70% of users like to click on organic links rather than ads. Even if you are using ads, you’re still missing 70% of traffic. SEO plays an important role in improving the rank of your website and thus increasing traffic.

An exclusive focus on PPC ignores the large hidden component, that is organic traffic. Paying so much is still helping you less. Google ranks you according to relevance and content of your website according to the searched query.

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