Inbound Marketing Vs Outbound Marketing

If you have just dived into marketing then you must have faced these two terms, Inbound and Outbound Marketing. You should know these methodologies as these are the culture of marketing. The right implementation of one of these can give you the desired output. Various strategies include SEO, Advertisements, Email marketing, and so on.

What is Outbound Marketing

The most traditional marketing practice which aims to clog the potential audience, in simple words it is the marketing technique where the company begins the discussion and spread the message to the customer in a more traditional way. This type of marketing includes Radio and TV ads, Magazine ads, Newspaper ads, Cold calling, Billboards, Telemarketing, etc.

In the last ten years, the popularity of Outbound Marketing has fallen because it creates an imbalance in the market budget of many businesses. Its return of interest is low also the increment in call spam filters have decreased its popularity.

But still, Outbound marketing if applied strategically can give a humongous bounce in sales, that’s why it is still there is the marketing ecosystem. Even today no better option than Outbound marketing exists if you want to improve your brand value.

What is Inbound Marketing

It is the newest marketing approach where marketer targets their relevant audience and attempt to attract them with unique content. The whole and sole motto of Inbound marketing are to engage the audience for maximum time and convert them into your customers. It includes Social media marketing, Email marketing, Content marketing, Search Engine Optimization, etc.

Inbound marketing is the most popular and trendy marketing methodology. It has an enormously higher return of interest than compared to Outbound at a much lower price. Unlike Outbound techniques where everyone is forced to engage regardless of interest here, you can separate your audience and target effectively.

Inbound marketing takes the audience through five-step journey :

  • Strangers: User who Unaware of your Brand
  • Visitors: User who just came to know about your Brand
  • Leads: User who are your potential customers
  • Customers: User who got Converted (Bought your Service/ Product)
  • Promoters: Users who create more Customers
    And the audience at the fifth level becomes double beneficial for the company as they are customers as well as promoters.

Its basic methodology is:

  • Attracts customers using blogs, tags, or keywords which are relevant to your Brand.
  • Convert customers using Forms, Calls-to-action, and other strategies.
  • Evolve as promoters using surveys, smart content, or social media.

Now the question arises that which marketing methodology is best? Well, the answer is variable and depends upon the company, its niche, and the type of attention it wants.

If you wish to increase the brand image, reputation, or direct approach then the Outbound marketing is best, but if you want to increase your visibility smoothly and for a long period with vast engagement and fewer risks then go for Inbound marketing.


Digital vs Traditional Marketing

When was the last time you opened a magazine to search for a brand?

When was the last time you used a telephone directory to look for a number?

Maybe days or months or years ago?

Digital technology has become a vital part of our life. 

Starting the day with reading news on apps to ending the day seeing stock prices. Cheering for India in cricket sitting hundreds miles away. Getting the news of another country in just a click and so on…

At the same time digital technology has made its impact on businesses.

Businesses everywhere around the world are getting digitalized to reach more audience

With more users checking our facebook everyday rather than newspaper, it’s important to take digital marketing into consideration.

It’s not like traditional marketing isn’t important but is somewhat less effective in this modern era. With Digital marketing you can target people with personalized messages like hey Neil!. But in traditional marketing one message goes to everyone. 

Digital Marketing

More options for engagement

Through channels such as social media, emails,referrals and ads, It’s easy to reach a large amount of audience. 

Easy to measure your campaigns

Digital marketing makes the tracking of audiences so easy according to their behaviour, demographics and many more aspects. 

If your followers are increasing every day then you can say that you are doing the right thing.

Makes clever targeting possible

If you have the tools to specifically target a 29 year old female singer who loves pop music and pizza then surely a personalized ad can be created

Reduced cost

Newspaper ads, television ads, and the likes cost a lot.

Online advertising on the other hand works on pay as you go, thus even young entrepreneurs can afford which in turn helps to expand the scope of marketing across boundaries of age and finance.

Real time result

You can see everything in real time including:

  • Number of visitors.
  • Most active time of the day.
  • Conversion rates.
  • Bounce rates.

When you have the result handy in real time, you can make the strategy for the future quickly. 

When you know how things are going down, you will have a chance to improve them from bad to good and good to better. 

Traditional Marketing

Impactful and easy to understand

A visually bold billboard or a striking TV commercial is a normal part of most people’s day to day lives. They’re easy to digest and often entertaining.

Printed marketing materials are more permanent

If you have an advert in an issue of The New York Times it will be there until the magazine is recycled. Which is great if the consumer is an avid collector.

Simpler process

How many people between the ages 70-90 are comfortable with the internet. 

There are still people who are not comfortable with the internet, and yet others who are not even familiar with the idea.

Target Local Audience

You can air an ad on a certain channel, and send out flyers to some chosen parts of the city, to keep things focused on the target audience.

More memorable

Seeing something in real life rather than on your phone is more likely to be remembered. 

You are more likely to remember a kid playing cricket rather than an instagram ad you’ll probably scroll past in seconds


Need to Get Digitalized

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Everyone is moving towards Digitalization. Why?

What is the need?

Let’s firstly see What is Digitalization?

Digitalization is a process of converting information from the normal form into digital bits or bytes. Converting the handwritten notes to google docs.

Integrating Digital Technology into life to digitalize everything that can be digitized

Editing file without using eraser

What is the need of Digitalization?

  1. Digital presence

Creating your visibility online has become an important part for businesses. Businesses are increasing their presence on social media such as Instagram,twitter, facebook and many more. Presence on the Internet, through tools such as Blogs, Corporate pages,Social networks LinkedIn and Instagram, etc. multiplies the visibility of the company. For some companies, Digital presence is the main focus of their digital strategy. Businesses are converting from traditional forms to online commerce.

  1. Increased reach and analytics

As most of the people spend their day on digital devices. In today’s world websites, blogs, social media, emails and apps have become a great wayl to connect with customers. If a customer finds a business on social media, they are observed to feel more connected. Business can reach out to customers who are interested easily with precise analytics. Remarketing has become a great tool to convert your potential customers who visited the site once.

  1. Improves efficiency and productivity

Human error is a most common problem but in the case of automated digital systems there is no error. It improves efficiency and speed. When used intelligently, the digitalization of business can lead to a significant increase in productivity and can reduce some costs. 

  1. Makes communication and teamwork easier

The whole team can work on a single file simultaneously. It’s so easy to maintain a version for various files. Communication is way more easier

  1. Cost efficiency

There is no need to spend money on Maintaining files, Printing and Paperwork . No equipment management, paper records maintenance.

  1. Enhanced security

A scanned document is a trackable document. For security the access can be restricted to certain users only for sensitive documents and workflows can be set up along with permission groups for an individual, which enhances the security and maintains the confidentiality.

  1. Disaster recovery

There is always a risk of natural or man-made disaster. Fire, flood, earthquakes or other destructive phenomenon can result in serious damage for paper documents seriously affecting the business. With cloud all the documents can be kept safe and can even be recovered in case of any disaster with a simple click.

  1. Saves space

Eliminating paper storage gives you more space, reduced off-site document storage fees or potential to open up a new office.

  1. Drastically improves customer experience

When clients are repeatedly asked to submit paper forms, re-enter information, verify identity, the overall experience is massively impacted. Digital client channels allow customers to update their own data and documentation at any time. You can save the information for later use.

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Impact of SEO

Wanna have your website on top in google search page?

Wanna have 10k+ organic traffic every month?

Wanna have reach all around the world?

How to accomplish this?

Exactly SEO

It stands for Search Engine Optimization. It is a process of optimizing your web page according to search engine algorithms so that you stand in first place on google search page. This drives a lot of traffic to web pages without spending money on ads.

What are the impacts of SEO?

  1. SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience to create trust and credibility of the brand and its digital properties.

Problem is, it’s impossible to build trust and credibility in a day. Establishing a brand as an authority takes patience, effort, commitment, offering a valuable, quality product or service that allows customers to trust a brand.

  1.  Good SEO Also Means a Better User Experience

Everyone wants a good experience when they use the webpage.

Google has learned how to interpret a favorable or unfavorable user experience, which is then used to make the website page rank better.

Customers should get what they want right in front of them , if that’s not the case the performance will suffer.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

Quality SEO depicts a positive user experience, working in a brand’s favor.

  1.  SEO Impacts the Buying Cycle

When a customer does their research, they look for all brands in that particular domain. That’s one of the biggest advantages of the internet from a buyer’s perspective.

Using SEO tactics to make your brand visible in front of customers about your services, what you offer customers will be a game changer.

It will also undoubtedly impact the buying cycle in a positive way when done right.

Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answers.

  1.  SEO gives Free Advertising

When your website SEO is really good then you don’t need to pay for advertisement as your webpage already appears on top which is more impactful than advertisement

Website’s title tags and meta descriptions, have to be carefully crafted for making it work out for business.

SEO lets you dictate how your business should be featured on search results. If thousands of your prospects are viewing “lorem ipsum”, you’re letting a wonderful chance to get free advertising slip through your fingers.

  1.  SEO Leverages Social Sharing

3.8 billion people use some or the other social platform like linkedin,facebook,instagram and so on. The reach that can be acquired with social media is really huge if used properly. 

Content shared by users on social networks are directly related to SEO specific parameters like title tags and meta descriptions. This is what you see when people share posts and stories on their Wall, Google+ profile, or in a tweet or share.

  1. SEO Will Help People Find Your Website

Your website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors.

But unless people can find it, your website is good for nothing. SEO plays an invaluable role here.

SEO is not just about ranking a site in search results, getting more clicks and views, or keeping ‘bounce rates’ optimal. Modern, effective SEO should be rooted in the company’s goals and strategies, and swivels on the psychology of individuals in the target market and segment. It gets your business found, noticed, and loved.

Professional SEO is serious business. Without a SEO specialist , your business could die. Every strategy of SEO should be designed keeping in mind the business’ overall goals and targets. 

It may be looked at as a way to cut costs. But this not only “saves you money”, also increases your reach and  profit.

  1. SEO Helps Build Your Brand

When more people visit your site, get familiar with your business, and order from you, then you have more people likely to come back again and tell their friends about you. It is an effective way to get this ball rolling, by ranking your website high and attracting a flood of Web traffic without spending a single penny on ads.

It can then turn this initial impression into lasting recall through presenting the most relevant and useful information that a visitor is seeking through search engines, thereby earning ‘mind share’ and securing a lasting place in their heart.

  1. SEO Drives Offline Sales

Good SEO starts with smart purchasing decisions. Today, more sales offline are driven by research initiated on the Web. A WebVisible/Nielsen study in 2008 found that 86% of consumers use the Internet to find local businesses from which to buy offline. Yes, in the store!

It’s why most offline businesses cannot afford to ignore online marketing, and also why SEO forms the cornerstone of every offline company’s digital marketing strategy. Your website acts as a never-resting salesperson, working day and night to deliver qualified leads to your business.

These are people actively seeking out solutions that you offer to their most pressing problems and needs. SEO can bring many more of them to your virtual doorstep, for your business to enamor, service and delight.

  1.   SEO Beats Paid Traffic

More than 70% of users like to click on organic links rather than ads. Even if you are using ads, you’re still missing 70% of traffic. SEO plays an important role in improving the rank of your website and thus increasing traffic.

An exclusive focus on PPC ignores the large hidden component, that is organic traffic. Paying so much is still helping you less. Google ranks you according to relevance and content of your website according to the searched query.

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